It is highly recommended to enable if you are using Google Analytics on your site. But if all the links to you use a shorter version, that sort of defeats the point! Google's URL builder lets you manually add custom analytics parameters to a website URL. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail. It's useful to know whether your user's screens have such capabilities, so you can build your site accordingly.
However, there are many instances where you or your publisher may want to keep track of additional information. Users can create these short links through the web interface at goo.gl, or they can programatically create them through the URL Shortener API. A short link which expires, or can be terminated, has some security advantages.
Let's say that you have a website with the homepage that is at: Entering that URL into TinyURL will create a URL like With this you can then redirect someone to anywhere within your site by appending a slash and the pages filename to it. When you're logged into your Google Account and viewing your goo.gl URLs, you can check the box next to old links and click the button marked Hide URL. Click the copy icon to copy the link to the clipboard. So if you have a page at , you can use the URL and going to this URL will forward the visitor to the page in your website. A shorthand link is associated with the registered URL. Many URL-shortener services offer the option to track how many clicks each link gets.
Your link stats will also be public if you use this service. Therefore, Google shortened links would take less time to redirect the links to their original destination in comparison with the bitly shortened links. We want tracking to work everywhere so I recommend using a library with robust cross-browser event handling. An example Turn this URL: X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_t=201&pf_rd_p=1270985982&pf_rd_i=B002Y27P3M into this TinyURL: Which one would you rather cut and paste into your browser? Add Firing Rules: Because this tag is tracking clicks on email addresses…. we want to create firing rules that isolate links to only emails! After pasting the link, select the SHORTEN URL button. 6.
We need to be careful and ensure tracking never stops user navigation even on failure. Twitter is one social media platform that can make you learn how to be patient and humble. This results in registration of different URL shorteners with a myriad of different countries, leaving no relation between the country where the domain has been registered and the URL shortener itself or the shortened links. Shorten Link Action Shortened links are very useful because: 1. In the case when a network is linked to a campaign level tracker the network level tracker cannot be linked to a different network. (The same is true in reverse) 11Store and Pre-install Tracker Tool Adjust also has a tool for setting your tracker tokens inside your various APKs in order to track pre-install campaigns as well as various app stores. This is compatible with most web browsers and platforms as long as your bookmarks or favorites allow javascript. The short URL can allow blacklisted URLs to be accessed, bypassing site blocks; this facilitates redirection of a user to blacklisted scam pages or pages containing malware or XSS attacks. Some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists.