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This can be added to existing JavaScript files or in a script block as long as it’s loaded somewhere within the HTML body (ideally, just before the closing tag). jQuery (or your alternative) must be loaded first although the Google Analytics tracking code can appear anywhere on the page. /* Track outbound links in Google Analytics */ (function($) { "use strict"; // current page host var baseURI = window.location.host; // click event on body $("body").on("click", function(e) { // abandon if link already aborted or analytics is not available if (e.isDefaultPrevented() || typeof ga !== "function") return; // abandon if no active link or link within domain var link = $(e.target).closest("a"); if (link.length != 1 || baseURI == link[0].host) return; // cancel event and record outbound link e.preventDefault(); var href = link[0].href; ga('send', { 'hitType': 'event', 'eventCategory': 'outbound', 'eventAction': 'link', 'eventLabel': href, 'hitCallback': loadPage }); // redirect after one second if recording takes too long setTimeout(loadPage, 1000); // redirect to outbound page function loadPage() { document.location = href; } }); })(jQuery); // pass another library here if required The event is recorded with the category name ‘outbound’, action name ‘link’ and the value set to the URL of the outbound page. For example: Services Brochure In the above URL we’ve added the parameter “?pdf=Services-Brochure” to the end of the PDF URL link.

These can be transmitted via one of three parameters on the tracker URL. It's only one of the most popular social media management tools currently out there! If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics. All you need to get started is an email application that runs on a PC or other email-enabled device such as a mobile phone or personal organizer and an ISP or network connection.How do you track Link Clicks with Google Analytics? Nesbitt, Scott (7 February 2010). "Shorter Is Sweeter: A Look at URL Shorteners".How URLs Work Uniform Resource Locaters are addresses used on the World Wide Web. The permalinks you use in WordPress can be ideally created to be as short as possible.

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By entering in a URL in the text field below, we will create a tiny URL that will not break in email postings and never expires. In April 2009, TinyURL was reported to be blocked in Saudi Arabia.[27] Yahoo! On smaller devices, the symbol for copying text looks like two identical pieces of paper. You can read more about this in our guide to deeplinking.

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You can also hide existing URLs from your dashboard. When you schedule a link Tweet via Hootsuite, you can shorten the link to an owl.ly link. owl.ly/0a0b0c0 Google: As always, Google has something for you too. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail. Viewing your Link Clicking Data Once logged into Google Analytics, navigate to Behavior > Events > Overview There you will be able to view your event categories. Twitter will use this to make your timeline better.

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Will it be a similar message throughout several emails? URL shorteners typically work by redirecting users using a special server response commonly referred to as a "301." This tells the browser that the resource at your short URL has been permenantly moved to the full URL's location. Therefore, as a Twitter marketer who needs to track link performance, you should use bit.ly. We can also store your Google Analytics ID to track visits to your campaign pages and hosted campaign archive, so you can see traffic to these pages in your Google Analytics account. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).