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We recommend choosing only one type of Google Analytics tracking. In order to address the fear of linkrot happening when a link shortening service shuts down, the Internet Archive started the 301 Works project in an attempt to preserve the link shortening databases should participating services shut down. Hootsuite users will see their links shortened, but non-Hootsuite users can also use the shortener. A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl.

So understanding how users are interacting with those external links can be helpful. If you're willing to pay, consider Pretty Link Pro or these low cost solutions on Code Canyon. TinyURL was used by early bloggers before many of these other services were around. Maybe you have the ad for your book in your sidebar, in your footer bar, and after your post content. If you do nothing but add the tracking script to your pages, you’ll be faced with an endless stream of data and reports about user activity on your site.

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Twitter will use this to make your timeline better. In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them. Understand which one of my marketing channels or Ads are most effective and optimize digital Ad spend. As a result, many have been removed from online registries or shut down by web hosts or internet service providers.

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And though it is unlikely that Bit.ly will be shut down, they are still a middleman. Other Features If you hang out in Bitly.com long enough, you’ll discover several other features for further customizing your links and stats page. Twitter will use this to make your timeline better.

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You can fill this parameter by hardcoding a value, or by using a macro from an adserver or an ad network. Notice we added our own custom tracking text to the parameter so we could tell this link was the “Services Brochure”. This has been risky in the past because errors can result whenever users manually enter links. If you have stored your links in some document, you can copy/paste from there. Use A Custom Domain With Link Shorteners With services like Domainr and IWantMyName, you can easily get a custom domain to use with link shorteners. True to its name, the URL macro plug the URL of the page that the link click occurred on. For example, .in, the TLD for India, is good for names ending in the "en" or "in" sound. .es, Spain's TLD, is good for plural names ending in "-es". Otherwise, users may see a security warning in their browser when visiting your emailed links. You can also find out how many clicks your particular bit.ly link got compared to the total clicks on the long link. Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. Just make a link to or use the following code to make a URL input box: Terms of use TinyURL was created as a free service to make posting long URLs easier, and may only be used for actual URLs.


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