Before You Start Here are some things to know before you begin this process. Google has possibly started this process for you but the tracking code must be updated on your website pages.

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View Click Results in Report Overview The report Overview gives you a broad summary of how well a campaign performed. When you click on one of these links, you will (hopefully!) be redirected to a more familiar website.

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You can expect a 4 percent click-through rate (four clicks on your bit.ly link out of 100 total clicks on that blog or content link) for a well-crafted, valuable, interesting tweet. Publish one custom branded short link on my business card, then keep the destination URL updated so that people are always taken to my latest blog post when they visit. Twitter will use this to make your timeline better. The associated shorthand link and URL are logged in a registry database.

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The links toolbar may not be visible in all setups and in most browsers, you can enable it in the View->Toolbars menu of your web browser. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. If you click the shortened link on bit.ly, you get access to detailed traffic information related to number of clicks, referring Web sites, and geographic locations of the users who clicked. Linda Vecvagare, Digital Marketing Manager (2016-present) Answered 31w ago I use Google Analytics, and I have used Bitly but recently switched to Capsulink because it offered better price deal for the most important features. However, if it's a direct link to a resource like a document or PDF or JPG, to track this link when using Google Analytics you may need some custom tracking methods setup on your server to track that particular link to your resource. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link. Every single email address links contains mailto: so this firing rule ensures that this tag only fires on clicks where links are “mailto” type email addresses. If you already have Google Analytics code inserted in to your WordPress blog, remove that code. Check Validation: Also optional, but this just makes sure the user “really” clicked on the link.