This is the title that will show in your Google Analytics account after the automation is started. In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them. This app quickly sees which of your links are more efficient in driving incoming traffic to your site. There are a lot of free link shortener services present online, but before all that we need to know the advantages or benefits of URL shortener. See the company's blog to learn more about the changes that are taking place. More » TinyURL.com TinyURL used to be one of the top shortening choice in the past, and people still use it a lot today, however it does include a couple more characters compared to others like Bit.ly and Goo.gl.
The Google Analytics account has to be set up and configured before the tracked campaign is sent. Before we go any further, you must upgrade to Universal Analytics. He tracked seven 301 redirects before he got to the actual URL destination. A circumvention could be that a website provided its own shortlinks instead of relying on a third-party shortening service – but this is not common. However, if you do this then you'll miss out on transaction data being sent to Google Analytics.
But if you are one of those folks who wonders just what this all is and how it works, please read on. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection. Links could also be added to texts and that will also affect the length. Before Bitly (and even Twitter), there has been a URL shortener, it was TinyURL.
Tracking Link Clicks with Event Tracking vs Virtual Pageviews You are also able to use virtual pageviews to track link clicks however, this technique may cause problems elsewhere. These are all exposed in the
using rel=shortlink. When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. It does not allow for a custom domain at this time. Create smart link targets to automatically route visitors by language or operating system so that we end up with engaged customers instead of bounces. However, Google Analytics can also provide you information about what users do when they come on your website, which banners or links they click the most, what product placements are working better on your website, which social media campaigns are bringing you more traffic, etc.For consistency, use your URL shortener whenever possible, rather than mixing your own custom domain with other generic ones. It provides statistics on clicks and shares, creates QR Codes automatically, enables Image Recognition (just upload images to link to your URL), it supports iBeacons, and you can specify mobile deep links, etc. The boxes in the screenshot below should be empty. Owned media is often a great source for abundant (and mostly free) traffic, but it's equally important to track and measure it properly, to get more installs and better engagements from your new users. Using Link Shorteners That seems like an overpowering list of reasons to not use a link shortener, but is it? Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. Abbreviate or shorten: Use common abbreviations to make things shorter or just chop off some letters of your name. We then redirect the user to the destination URL.