STEP 2: Create Tags for Tracking Individual Links You can create tags to track lots of different link clicks: – Email addresses – PDF and file downloads – Social media profiles – All external links, or – Just the most *important* external links – Important calls to action (ex: “Register Now”) – Etc., etc…. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". Complete the on-screen fields, and then click Add Domain. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Instead, they create a “tracking link” that will act as a redirect to the actual landing page or website URL. Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important.
You should add this script in your page header, but not within the basic Analytics tracking code snippet. Twitter will use this to make your timeline better.
Google has additional means of collecting data: you can gather a lot of statistics when you own the top browser and search engine! If everything is set up correctly in Google Analytics, a record of this visit should appear in your Google Analytics account.
They both built with the same engine so there is no difference between them in terms of features an capabilities. Tip Don’t clear the cookies from your browser between posting the shortened link and visiting the URL shortening service to view statistics. On other such services, using a URL shortener can allow linking to web pages which would otherwise violate this constraint. Google Analytics does not track outbound links by default.
Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. When someone pastes this shorter URL in their browser, they are initially directed to the Bitly site. Maybe you want a simple URL to put in a print add, or want to be kind to mobile readers of your content. Bitly Tools If you think you will be needing an email shortener on a regular basis, you might as well go ahead and register on Bitly‘s site. They offer some convenient tools to make shortening URLs a faster process. Find the Unique Web ID for Each Version of a Campaign For A/B Testing Campaigns that test content, each combination of the campaign will have a different web ID. Note: If the address bar is not visible, try scrolling up using your finger. This example assumes that you are using the analytics.js tracking code.