Understand which one of my marketing channels or Ads are most effective and optimize digital Ad spend. Adding tracking directly to your site If you have added the Analytics tracking code directly to your site, you can copy and paste the script below into your own pages to set up Event tracking for outbound links. While your link is legitimate, the link shortening service you’re using could cause it to be blocked. Technically, Google Analytics code could be placed into the HTML of an email to try to track that data. This will help you give more time-oriented outreach to people who have recently pointed to your resources, these are the most apt to engage.
Click the numbers next to each URL to view the contacts who clicked that link in your campaign. If not, then it might be reused from a previous request to shorten the same URL. longUrl is the long URL to which it expands. Tracking Search Traffic to the PDF Add a URL parameter to every link pointing to each PDF document on your site. Link shortening hides the final destination, so of course spammers have latched onto link shortening like a leech. In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them.
And though it is unlikely that Bit.ly will be shut down, they are still a middleman. Was your Google Analytics account set up after the campaign went out?
See the URL list method in the Reference document for more details. Tracking Out-going Links with Google Analytics With Google Analytics, you can also track outbound links on your website.
1 billion times.[12] Around that time, bit.ly and TinyURL were the most widely used URL-shortening services.[12] One service, tr.im, stopped generating short URLs in 2009, blaming a lack of revenue-generating mechanisms to cover costs and Twitter's default use of the bit.ly shortener, and questioning whether other shortening services could be profitable from URL shortening in the longer term.[13] It resumed for a time,[14] then closed. To view individual link results, follow these steps. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. I could probably go on and on with a dozen more URL shorteners, but lets be honest, you only need one.