If you need better analytics, your best URL shortener is probably Social Media ROI with awe.sm As co-founder, I advice Shortcut The Smarter Link, which is the most versatile URL shortener. If you’re already familiar with this, feel free to skip right to Campaign Structure Parameters. For instance, if you have a link pointing to personal information and only you or a family member uses it, then there is no method for a web crawler to find it. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).