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Since longer URLs can be so cumbersome to copy and paste without looking strange with line breaks, why should we ever use longer URLs? You can use initials for one or more words or, if it works, all of them. If you click the shortened link on bit.ly, you get access to detailed traffic information related to number of clicks, referring Web sites, and geographic locations of the users who clicked. Twitter will use this to make your timeline better. If these names are duplicated it can affect your attribution data's integrity as installs from your owned media are attributed to integrated partners.
However, if it's a direct link to a resource like a document or PDF or JPG, to track this link when using Google Analytics you may need some custom tracking methods setup on your server to track that particular link to your resource. This example assumes that you are using the analytics.js tracking code.
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More » AdF.ly AdF.ly takes an interesting approach to link shortening by offering its users the opportunity to earn money by using its service. It is a legitimate concern that many existing URL shortening services may not have a sustainable business model in the long term.[12] In late 2009, the Internet Archive started the "301 Works" projects,[25] together with twenty collaborating companies (initially), whose short URLs will be preserved by the project.[12] The URL shortening service ur1.ca provides its entire database as a file download, so if its website stops working, other websites may be able to provide ways to correct broken links to URLs shortened with its service.
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See also[edit] [edit] External links[edit] URL redirection and shortening at Curlie (based on DMOZ) Comparison of URL Shortening Services, SearchEngineLand. Alternatively, if uppercase and lowercase letters are differentiated, then each character can represent a single digit within a number of base 62 (26 + 26 + 10). For more information on how to set up Google Analytics tracking manually, take a look at Google's help pages for URL building and tagging your links.
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Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important. For that reason, trackers are limited to a maximum of 10,000 subtrackers. And if I was using Twitter.com to Tweet as I sometimes do, then I wouldn’t use one, I’d just let Twitter shorten it. Browse our list for inspiration: You'll likely get some great ideas just look at what others have done! Understanding which external links are most often clicked on your website will help you understand what kind of information users are looking for. For example, if you use an adgroup-level tracker and attach a campaign parameter, the parameter will be ignored and the traffic will be assigned to the adgroup. As an example, their tracking system could have a session ID macro that you use to replace "CLICKID", and another macro for a unique user hash that you use to replace "UNIQUEVALUE". There is now a “Get Shortlink” button next to your permalink when you edit or write a post, and when you click it you’ll get a popup with the beautiful link already highlighted for your copy and pasting pleasure. But, as Matt Cutts says in this video, the page rank and anchor text will flow through the shortened link and that there shouldn’t be any harm in using them…as long as the URL shortener is using a 301 redirect.
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