In order to address the fear of linkrot happening when a link shortening service shuts down, the Internet Archive started the 301 Works project in an attempt to preserve the link shortening databases should participating services shut down. This is also effective if you simply want to find out how effective your backlinks are. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link.
Using them ensures all parameters on the tracking link are transferred and parsed correctly for all platforms, browsers and scenarios. It's possible to shorten regular custom links or OneLink URLs: Shorten Regular Custom Link You can use as many parameters as you'd like on a tracking link and use Shorten Link to convert the link to a short one. It is highly recommended to enable if you are using Google Analytics on your site. In the example above we have created a link to be shared on Twitter, as a tweet. utm_source parameter identifies the source of traffic this could be a site, a social media network, newsletter, app, etc.
Google's URL builder lets you manually add custom analytics parameters to a website URL. Understand which one of my marketing channels or Ads are most effective and optimize digital Ad spend. By tracking those links, you can find which one is working the best.
To ensure proper tracking, use direct links to pages where Google Analytics code is embedded. You'll typically find the unsubscribe link in the footer. Reports are availabe in .csv format for use with Microsoft Excel or your favorite spreadsheet program.
Just make a link to or use the following code to make a URL input box: Terms of use TinyURL was created as a free service to make posting long URLs easier, and may only be used for actual URLs. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. To view individual link results, follow these steps. Tracking links in Google Analytics using UTM Source Google Analytics has this amazing feature called custom campaigns. Short URLs, for example, will be subject to linkrot if the shortening service stops working; all URLs related to the service will become broken. This can be overcome by making the service a reverse proxy, or by elaborate schemes involving cookies and buffered POST bodies, but such techniques present security and scaling challenges, and are therefore not used on extranets or Internet-scale services.[original research?] Services[edit] Open source and commercial scripts are also available for redirecting and shortening links, usually written in PHP as a web application or a plugin for one of the popular applications such as Wordpress. Easily manage multiple brands and business lines from one Tinycc account. Use custom domains to multiply click-throughs and increase the public's awareness of my brands.