With GTM, all you have to do is add a small bit of code to your pages, and it creates a simple container where you can configure everything from GA to Ads, all through a simple admin panel. These parameters are also stored by HasOffers and can be passed in affiliate conversion links via HasOffers macros. Look up a short URL's analytics To look up a short URL's analytics, issue an expand request, adding a parameter to ask for additional details.
You may also want to consider joining 301works, a free service from the Internet Archive that works to create a database of all shortened URL mappings. The Summary tab shows all clicks on different ow.ly and ht.ly links shared over the course of seven days. Note that longUrl may not be present in the response, for example, if status is "REMOVED". status is "OK" for most URLs.
Some link shorteners allow custom domains, and some don’t. When the IShellLink::Resolve method is called and the referent file cannot be found, for example, when the user activates a shell shortcut, the tracking service is called automatically to find the file. While your link is legitimate, the link shortening service you’re using could cause it to be blocked. I also worry that because shorteners are essentially open proxies of HTTP they’ll be exploited by spammers and malware distributors to the point where businesses, anti-phishing, and anti-virus services will be forced to block them. It's useful to know whether your user's screens have such capabilities, so you can build your site accordingly. This option can be used with any of the link types (URL, PageA page on a DNN site., File or User).
HootSuite also allows you to view a dashboard that tracks clicks for each shortened link shared in the management system. Before you send your campaign, make a note of these unique IDs so you'll know which Google Analytics title goes with which combination of your campaign. But be aware that even if you never intend to share a link, search engines own some web based services like Gmail, Google Drive or Google Docs (same applies to Bing and Outlook.com / OneDrive) links can be indexed, even if located inside of "private" online documents and emails.
If you are using WordPress, you can take advantage of the default permalink structure to shorten URLs. But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. More » Ow.ly Another popular alternative, Ow.ly is a link shortener from the leading social media application known as HootSuite. Boom, ka-bang, you can now see your PDF's Pageviews, Unique Pageviews, Avg. With Twitter, you just have to be as simple and short as possible. In the “Auto-Append Link Parameters” field write the new or current parameter with its respective value, such as utm_medium=MorningEmail You can turn on this setting independent of the Link Tracking setting. However, if it's a direct link to a resource like a document or PDF or JPG, to track this link when using Google Analytics you may need some custom tracking methods setup on your server to track that particular link to your resource. Twitter will use this to make your timeline better. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).