Abbreviate or shorten: Use common abbreviations to make things shorter or just chop off some letters of your name. Therefore, as a Twitter marketer who needs to track link performance, you should use bit.ly. Some countries place restrictions on who can register domains with its country TLD — though this is becoming less and less common as countries realize the revenue opportunities from selling domains worldwide. In order to form the key, a hash function can be made, or a random number generated so that key sequence is not predictable.
The real benefit of using this link shortener comes with using it in conjunction with HootSuite itself for all your social media marketing. If the domain name you want to use is not in the same GoDaddy account, you need to configure its settings. These extensions are easily obtained and generic enough for almost any organization to use. Brand the client's links to increase engagement and inspire audience trust. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).