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The general idea people have about Google Analytics is that it tells you how many vistors and pageviews you are getting, where the traffic is coming from, and what content is popular on your website. Once implemented, visit your site and click a few outbound links.

Our favorite is YOURLS, but Lessn More is another good free option. On the offer page, you can add the two most common parameters, aff_sub and source, via the Generate Tracking panel.

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See who’s ignoring you The Inbox Dashboard shows you exactly what you want to know — like which messages have been opened but didn’t get a reply. Ow.ly is a link shortening option that is part of the Hootsuite service. Such scripts avoid many issues with shortening services, keep the domain name as part of the shortened link, and can be made private.

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Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. While URL shorteners have had some incredible usage tied to the growth (and constraints) of Twitter, I question their sustainability as a business. One of the most popular link shorteners is Bit.ly, and their use of the .ly domain has been a problem for some.

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A good baseline is to expect at least a few dozen users on any given tracker. Before you send your campaign, make a note of these unique IDs so you'll know which Google Analytics title goes with which combination of your campaign. Find the unsubscribe link in your campaign, right click, and copy the link address. Ow.ly is a link shortening option that is part of the Hootsuite service. However, I was thinking about possibly helping my sister grow her business. Some link shorteners allow custom domains, and some don’t. Their story had a happy ending in that someone came in and saved them, but it was hard not to think of what would have happened if all their links stopped redirecting one day: part of the web would go dark. Set your own link expiration dates (great for limited time offers). If you’re linking from one site using Analytics to another using Analytics Google could record that relationship. Conversely, when you delete an object ID, the link tracking service stops maintaining links to the file. To see an example implementation from Demos & Tool, check out the source code.Capture information in Adobe Analytics when users click links on the page.


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